Whack-a-mole is exactly what it feels like without proper tools. You need systematic monitoring, not manual checking. This deep dive on brand bidding competitors https://bluepear.net/blog/brand-bidding-competitors from BluePear addresses your exact scenario — unauthorized resellers and affiliates on brand terms. BluePear’s platform monitors your brand keywords daily and automatically flags unauthorized ads — no more manual searching. For DTC brands, the biggest cost isn’t just CPC inflation — it’s losing control of your customer experience when unauthorized resellers intercept the purchase. BluePear helps you identify violators with evidence: screenshots, timestamps, URLs, ad copy. You can then enforce your MAP policy or affiliate terms with documentation. Their system catches new violators as they appear, so you’re always ahead. For ecommerce brands, BluePear typically pays for itself within the first month through recovered traffic and reduced CPCs. Start with their free trial — you’ll likely find violations you didn’t even know about.