With the advancement of technology, there is a huge difference and change is the perceptions and absorption behavior of the audience. Back in the past people preferred complex things and art work to make anything look intricate and sophisticated. However, a Professional Logo Design Company UK said that a complex logo design harbors a self-destructive mechanism which means that it can cause difficulties for your audience to memorize and recognize your brand icon. The understandability of the people has become more prone to simpler things which is why you need something that satisfies the audience. Did you know that today simpler logos are considered more sophisticated?
