There’s an optimal time for posting on IG, but it’s not one-size-fits-all. Depending on your location, your followers’ location, your niche, and your content style, your ideal posting window may be unique from someone else’s. Lean into your metrics to see if you can find a pattern in what days and times you get the most likes. Be sure to keep seasonality in mind, too!

Instagram may have started as a photo-sharing app, but video content reigns supreme in a post-TikTok world. IG’s algorithm favors reels, so if you want a better shot at expanding your audience, make video a prominent part of your marketing strategy. If you buy Instagram likes, you can get more bang for your buck by sending the likes to your reels.