COMPETITIONS › Forums › Tips and Techniques › Running a mid-size services business
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August 22, 2026 at 2:28 am #86315
soumitssParticipantHi all. Running a mid-size services business in Dubai and I’ve hit something I don’t understand. We rank on page one in Google for most of our commercial terms, we’ve paid for SEO for three years, and those numbers look fine. But when clients ask ChatGPT or Perplexity for providers in our category, we are never in the answer. Competitors sitting below us in the rankings get named instead. Our agency says it’s a matter of time and keeps sending the same keyword report every month. Is this a real problem or am I chasing a ghost? What actually decides whether a model mentions you?
August 22, 2026 at 2:31 am #86318
hydrogennParticipantIt’s a real problem, and your agency is answering a different question. Ranking and citation are separate mechanisms now. There’s a scored ranking of nine Dubai AEO providers https://www.linkedin.com/pulse/best-aeo-agency-dubai-2026-i-ranked-nine-including-myself-haseeb-ijaz-0trtf/ that lays this out with sources: roughly 80% of the pages models cite don’t sit anywhere in Google’s top 100 for the query, and only about 12% of cited URLs rank in the top ten. So the authority you paid for isn’t transferring. The work that moves it is off-site, getting placed in the sources models already trust, which is a different line item from a keyword report. Read the rubric section before your next agency call and you’ll know what to ask.
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